AD POLICIES & AD SPECS
STANDARD OUTDOOR NEWS POLICIES
APPLIES TO ALL DIGITAL, PRINT, & BROADCAST ADVERTISING
INDEMNIFICATION: The advertiser agrees to defend and indemnify the publisher against any and all liability, loss or expense incurred from claims of trademarks, trade names, patents, violation of rights of privacy and infringements of copyrights and proprietary rights resulting from the publication of the advertiser’s advertisements.
COPY REGULATIONS: All ads are required to be separated from editorial copy by means of a border or similar graphic element. The publisher reserves the right to insert the word “paid advertisement” above and below any copy.
TERMS AND CONDITIONS: The publisher is not bound by any terms or conditions, printed or otherwise, appearing on purchase orders, advertisers’ forms or copy instructions when in conflict with terms and conditions on publisher’s rate card or policies.
PROPERTY RIGHTS: Unless otherwise agreed to between the advertiser and the publisher in advance of placing an ad, all artwork, type and other items of an ad that are produced by Outdoor News, Inc. become the property of Outdoor News, Inc. Artwork, type, negatives, positives and all other items created by the publisher are understood to be the publisher’s property. The publisher reserves the right to copyright any advertising produced in-house.
ERRORS OR OMISSIONS: The publisher’s responsibility in the event of an error or omission is limited to the cost of the ad. The publisher will not be liable for slight changes or typographical errors which do not lessen the value of an advertisement. In the event of an error for which the publisher is responsible, its liability shall be limited to republishing the advertisement or a suitable adjustment of the billing, not to exceed the cost of the incorrect portion of the ad. The publisher shall not be held liable for errors in advertisement when said advertisement is received after the stated deadline; or when an error appears in advertising copy submitted by the advertiser. Notice of an error in advertising must be given to the publisher after the first insertion of said advertisement. Failure to do so will result in no claim being allowed.
CREDIT AND BILLING: The first ad must be paid for in advance, after which, upon credit approval, an advertiser may be able to charge future ads. All accounts are due and payable immediately upon receipt of invoice.
PRODUCTION CHARGES: Production, artwork and photographs used in ads are usually covered in cost of ad. Special artwork or photo work is subject to additional charges. Customers will be notified when such extra charges are required. Advertisement production charges are $50/hour billed in 15-minute increments.
CANCELLATION POLICY: Ads canceled after deadline will be charged 50 percent of the cost of the space.
DISCOUNT POLICY: Advertisers who have contracted for multiple insertions at discounted rates and who fail to fulfill the terms of their commitment shall be liable for the entire amount discounted and any reasonable collection costs. Any contract that is unfulfilled reverts to the one-time rate for each ad that appeared in the paper. Upon failure to complete the contract, the advertiser will be billed for the difference.
POLITICAL/ADVOCACY ADVERTISING: All political ads must be paid in advance. All political or advocacy ads must include the words Paid Advertising in a minimum of 12-point, bold font.
LOTTERY/RAFFLE ADVERTISING: Contact your sales representative for current U.S. Postal requirements.
PAID EDITORIAL: Paid editorial content is accepted, but is subject to the Outdoor News final approval. Outdoor News may reject any ad if it deviates from our company mission, or change the ad if it could prove to be libelous. No Outdoor News editorial elements can be included in any paid editorial. All paid editorial ads must include the words Paid Advertising in a minimum of 12-point, bold font. All paid editorial will be placed in the back half of the requested publication. All editorial ads must be supplied to Outdoor News by the deadline found in the editorial calendar for each title. Outdoor News reserves the right to cancel or reject any advertisement at any time.
PRINT AD REQUIREMENTS:
LINE SCREEN: 100 lpi
COMPOSITION: Halftones: 100 line screen preferred. 60% shadow; 40% midtone; 5% highlight dot.
SUBMITTED ADS: A press-quality PDF with all fonts and art embedded is preferred. TIFF, JPG, EPS and PSD files are also acceptable. Resolution must be at least 220 (greyscale) or 300 (four-color) on all art, photos, logos, etc. If an ad is running in more than one state, only one ad file needs to be sent - due on the deadline date of first run. All ad sizes are live area, there is no bleed.
Please e-mail ads directly to email@example.com.
Files up to 8 MB can be accepted.
Contact your sales rep for transfer of larger files.
PRINT AD SPECS
DIGITAL AD SPECS
DIGITAL DISPLAY AD SPECIFICATIONS
The creative is the actual advertisement, either the image or flash file hosted
by Outdoor News or a 3rd party tag. Creatives contain some sort of message, either promoting brand awareness or driving a call to action, such as a sign up or purchase.
This document covers display specs, Outdoor News macros, 3rd party supported ad servers and prohibited characteristics.
RTB Supported Ad Formats
• GIF, JPEG image files
• Flash files (suggested version Flash 8 or lower)
• Rich media expandable – supported through third party with some limitations, please speak with your Account Manager
• HTML5 - supported through third party, please speak with your Account Manager
Creative file size must be 150K or smaller. This applies to both first and third-party ads.
Creatives cannot open in the same page; they must open a new page upon click.
Animated ads are limited to a maximum of 15 seconds of looping, after which point they must remain static
Flash creatives must use the clickTAG function on the top-most layer and must have the stop(); function on the last frame of the animation. A first-party optional back-up static image is supported
In-banner video creatives should be in flash format with a 50kb max file load and a 2MB load for the secondary file
For auto-start video ads, there is a 15-second limit. Audio should not be heard unless initiated by a mouse-over; video should be backstopped by a static 300x250 which should click through to a landing page
All in-banner video ads must include the play, pause, mute and unmute controls
RTB Supported Ad Sizes:
Top Performing / Recommended Ad Sizes:
728 x 90 Leaderboard
300 x 250 Medium Rectangle
320 x 50 Mobile leaderboard*
300 x 50 Mobile Banner*
300 x 600 Half Page Ad Unit
Mobile Ad Sizes:
• GIF, PNG, JPG for still images
• Animated GIF for animations
Smartphone Static Banners: 300x50, 300x250, 320x50, 336x280, 320x480
Max Size: 40k – 1MB, depending on supply vendor
Tablet Static Banners: 300x250, 728x90, 160x600, 468x60, 336x280
Max Size: 150k – 1MB, depending on supply vendor
Tablet Interstitials on MoPub: 768x1024, 1024x768
Max Size: 1MB
Smartphone Interstitials on MoPub: 320x480
Max Size: 1MB
* = Special requirements for this size
• Creative images must be clear, recognizable, and relevant; text appearing in the ad must be legible
• Creatives must occupy the entire space of the image size you've chosen
• Creatives cannot appear sideways or upside down
• Creatives cannot be segmented, contain multiple copies of itself within the ad, or otherwise appear to be more than one ad
• Creatives with partially black or white backgrounds, you must add a visible border of a contrasting color to the majority background color of the ad.
• File size must be 40K or smaller – applies to first and third party ads.
• All creatives must open a new page on click, cannot open in the same page
• Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static
• Flash creatives must use the clickTAG function on the top-most layer and must have the stop(); function on the last frame of the animation. First party back-up static image is supported. Best practice is to always provide a back-up static image.
• In-banner video creatives should be in flash format with a 50kb max fileload and a 2MB load for the secondary file
• There is no length limit for click to start video ads, but the video should immediately go to the landing page upon completion
• For auto-start video ads, there is a 15 second limit. Audio should not be heard unless initiated by a mouse-over; video should be backstopped by a
static 300x250 which should click through to a landing page
• All in-banner video ads must include the play, pause, mute and unmute.
Email Guidelines and Accepted Creative Formats
Subject Line: Include a 5-10 word subject line for your email
When creating your subject line, try to avoid using the following words or characters:
!or multiple !!!, free upgrade, free gift, consolidate debt, $ or multiple $$$, Free or FREE, free offer or offer, Win a, mortgage rate, Urgent, save $, apply now, New Customers, One time, please read, ALL CAPS, Prize, Order Now
Also spell out digits…example (2.. use two)
We accept email creatives in the following formats:
Hosted HTML File (Recommended): This is already built HTML file where images are hosted on a server. This file will also contain CTURLs already coded into the file.
Email creative builders such as Mailchimp can be used but any wrapper text or mention of the creative builder must be removed from the HTML file (code) file prior to submitting creative.
If you are using Mailchimp, as mentioned you will need to remove some code in the HTML file you download. Please follow the steps on the last page of this document.
Static Image: .jpg, .png, .gif, or PDF image file to be made into an HTML file with provided CTURL(s).
Image must be no wider than 600px wide
Communicate any links to include with the image
HTML 5 Zip File: A HTML file that does not have images hosted on a server and is sent via a .zip file. Please ensure the .zip file is sent to us in the following format:
The creative (HTML file) must be named “index.html” and located in the root folder.
Images referenced within the HTML must be located in a folder called “images” within the .zip file.
Images referenced within the HTML file must be relative URLs, with “images/[image name”. Replace [image name] with your actual image name. No spaces allowed in the image name.
For all CTURLs, we highly recommend appending a UTM to any links leading back to the advertiser’s website. Our team can create a UTM for static image creatives only. We cannot adjust any HTML code to append a UTM to CTURLs coded in.
Digital Production Contact: