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DEMOGRAPHICS
A brief overview of who reads our papers, uses our websites, listen to our radio shows and podcasts, subscribe to our eNewsletters and more
93%
45-60
MEDIAN AUDIENCE AGE RANGE
MALE AUDIENCE
98%
36%
HOUSEHOLD INCOME OVER $100K/YEAR
HUNT ANNUALLY
86% Hunt Whitetail Deer
69%
OWN A BOAT
90%
FISH ANNUALLY
52%
ARE DOG OWNERS
90%
HOME OWNERS
64%
OWN OR PLAN ON PURCHASING A PICK-UP TRUCK
52%
OWN AN ATV, UTV, OR SIDE-BY-SIDE
62%
HAVE TAKEN ACTION AS A RESLUT OF AN AD IN AN OUTDOOR NEWS PRINT, EMAIL OR WEB PRODUCT
78%
PLAN ON PURCHASING A FIREARM OR HUNTING EQUIPMENT IN THE NEXT YEAR
PLAN TO SPEND $$ ON FISHING EQUIPMENT IN THE NEXT YEAR
71%
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