DEMOGRAPHICS

A brief overview of who reads our papers, uses our websites, listen to our radio shows and podcasts, subscribe to our eNewsletters and more

93%

MALE AUDIENCE

86%

HUNT ANNUALLY

45-60

MEDIAN AUDIENCE AGE RANGE

69%

OWN A BOAT

36%

HOUSEHOLD INCOME OVER $100K/YEAR

90%

FISH ANNUALLY

52%

ARE DOG OWNERS

90%

HOME OWNERS

64%

OWN OR PLAN ON PURCHASING A PICK-UP TRUCK

52%

OWN AN ATV, UTV, OR SIDE-BY-SIDE

62%

HAVE TAKEN ACTION AS A RESLUT OF AN AD IN AN OUTDOOR NEWS PRINT, EMAIL OR WEB PRODUCT

78%

PLAN ON PURCHASING A FIREARM OR HUNTING EQUIPMENT IN THE NEXT YEAR
PLAN TO SPEND $$ ON FISHING EQUIPMENT IN THE NEXT YEAR

71%