We still believe in the power of print more than ever. Why? In a world where almost everything else is on screen, moving, or temporary, print steps in to play an important, diverse role in the marketing mix.
Print can be digital’s biggest fan and vice versa — using one to promote the other and positioning their relative touch-points in a way that strategically drives traffic throughout a well-planned campaign.
Print and digital are not exclusive and marketers are encouraged to connect their print and digital worlds.